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Creating an engaging mobile app for User Engagement is not easy and cannot be done overnight. Plus, Creating an engaging is more than just an interesting idea.

One may think that the end goal for a successful app is to get a significant number of users. However, with this approach, your app would not have returning users and limit your return on investments.

What’s needed are the proven strategies that help drive better engagement for your app. Even after putting in all the necessary efforts, few applications fail to keep their users engaged and retained.

 You need to come up with user engagement as well as retention strategies for your mobile app.

 First and Foremost, What is User Engagement?

User engagement is the most vital aspect. Simply put, user engagement in app is defined as how many numbers active users are engaged in the product/services.

“Keeping the user requirement first”- Important aspect of a user engagement strategy.

Without proper user engagement for your App , you can never expect your application to deliver the results that you expect. As a matter of fact, only about 33 % of people open a mobile app more than once after downloading it.

So we’ve prepared 10 proven and efficient tactics to boost your app’s user engagement. 

Having said that, few strategies are suitable for every category of the mobile app. However, some are only applicable to certain types of apps. 

1. Craft Informative App Store Listing

A user first interacts with any app via the app store listings page. So to attract users and encourage them to try out your app, all you need is

  • An optimized app title.
  • A captivating app icon.
  • Clear Screenshots.
  • Eye grabbing Videos.
  • Descriptive description.

Additionally, in order to make your app stand out on the app store. It is recommended to include feedback from a tester, providing users a safe environment to “try out” your app.

It will also help you achieve sustainable growth of downloads, reducing costs of user acquisition, and increasing your conversion rate and ultimately the app revenue.

2. A Handshake Onboarding Process

Naive user demand is the efficient Onboarding process. It provides instructions on how to get value from your app and emphasizes your app’s crucial features. Therefore, the Onboarding process should not be a boring tutorial instead it should educate users on how beneficial this app would be for them, once they download it!

Moreover, your app’s Onboarding is the first opportunity to hook your users and make a positive first impression. Not to mention, Onboarding is necessary only if your app is quite complex, your app has unique features that make its UI differ from the competing apps.

The objective of the Onboarding Process are:

  • Minimal steps for users to log in. Plus, don’t include multiple registration options including/852Facebook or Twitter, or Gmail.
  • Educate the users about your app through actions rather than words.

3. Let Users Use App For Free, Before Buying

The most annoying feature often the user encounters is “buy now” or “in-app purchase”. To build trust and credibility among users it’s advisable to offer some features for free.

It is a win! A win situation for both user and mobile app owner. Hence, allow users to interact with your mobile app for free to a certain extent.

When users know how your app works, what features it has, and how it can meet their needs, they’ll be more likely to pay for it at a later stage. For example

  • You can offer a limited amount of basic app features for free.
  • Can set time limits for exclusive features (like a 15-day trial).

4. Pay Heed to Push Notifications

Another crucial technique for better engagement is focusing on Push Notifications. They are a faster-communicating medium as compared to others such as email.

Tailored and customized push notification is relevant for the user when done in a controlled manner. With that said, too many push notifications at odd hours mean creating a negative impact on users.

The notifications can be sent by considering the following factors:

  • Try addressing the users by their name, adding a personal touch.
  • Should be relevant with the users’ location and type of device they are using.
  • Try sending the notifications at the time when the user uses the app the most.
  • Try collecting as much data as possible of the activity the users do on the app and send notifications as per the requirement.
  • Avoid spamming the user with frequent notifications which may lead to the user uninstalling the app.

5. Deep Linking

The simple definition of deep linking – driving audience to the content of the app.

Also, you would need to send users straight to the desired screen on your app with the help of a particular link; that is known as Deep Linking.

It can be integrated into ad banners, emails, or your website to direct traffic to your mobile app. Furthermore, it helps users quickly achieve their goals. So, it is advisable to make use of deep linking. It is an effective way of boosting app conversions, retention, and revenue altogether.

Note that some deep links only work if the users have your apps installed on their device, otherwise the link will redirect the user to the app store or your website. These links can be sent via different mediums like SMS, push notifications, or website links.

6. Don’t underestimate the power of social media

To connect with millennials the best and most effective way is via social media. An ideal platform to promote anything from mobile apps to product services!

Additionally, social media can aid in amplifying your engagement and retention rate. Plus, reduce your churn rate, improve user loyalty, and make your mobile app flourish exponentially.

Besides this, social media offers a broad spectrum of tools that can help you grow your app such as:

  • You can examine users’ social media activity to get an idea of what changes you can make in your app and how users rate your app on social platforms.
  • Making signing up and logging in via social media platforms easy for your users so that it can simplify the process.
  • You can encourage your users to share their experiences with your mobile app in your app’s community.
  • Provide promotional offers through social media for better engagement.

7. Keep the App Updated For Unmatched Success

The digital landscape integrated with cutting-edge technology changes in a blink of an eye. So, for mobile app owners to outrank competitors do regularly update the app. And failing to do so may lure your users into using other apps. Because it will demonstrate to users that you are highly committed to your app!

8. Create a User app engagement Experience that last long by Regular Debugging

A mobile app laden with bugs, errors, and slow response is really annoying for any app user.

So, if you want an exceptional user retention score as well as engagement, gear by with your team of experts to solve any bug errors users may encounter at the time of using the app.

You can rectify the app along with the regular updates you give for your app.

9. App Gamification Is Prerequisite

Generation Z or millennials quite easily get bored of using anything for long. They always need something challenging and enthralling. Here we have the most powerful tool for them called Gamification.

Gamification not only increases user engagement and the number of new users but also boosts the app’s retention rate. It also drives user loyalty which leads to better ratings, more shares, and positive user reviews.

If you want users to spend more time in your mobile app, open it more often, and enjoy the app experience offers them to participate in a game.

You can incite excitement among users if you offer any rewards for the winners, this will increase your app engagement. Look no further- Gamify your app now!

10. Listen to What User Says!

The simplest way to increase engagement is paying heed to users’ reviews about the app. As well as giving them any easy way to contact you.

You can do the following things to make users’ believe that they are your priority:

  • Make it easier for your users to post reviews.
  • Simplify star ratings with a pop-up.
  • Provide in-app instant messaging.
  • Encourage users to post reviews.

Conclusion

With the above all -mentioned strategies, it’s rational that creating an app is not enough to get the desired results. After that you need at par tactics, exceptional promotional methods, and   in addition 24/7 support to make an app successful.

Having said that, for more engagement, downloads, ratings, reviews, and retention roll out the above approaches as per your requirement. Plus, to be positioned as the best mobile app in the hyper-competitive market does require time, investment, and patience.

 

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Amit Tiwari is a member of JumpGrowth’s marketing team, and spends his free time to writing and publishing the tech news.

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